U.P. Truck Center, Inc. in Quinnesec, MI. begins its 33rd year in business this year. The company has had its roots firmly in place with the Upper Peninsula and Northern Wisconsin logging community since it began operations. Starting out as a partnership between Tom Sullivan and Jerry Grailer, G&S Welding & Truck Repair began in 1985. Tom and Beth Sullivan became the sole owners in 1986 and ran under the original name until 1994. That was the year the Western Star truck dealership was offered and the name was changed to U.P. Western Star. In 1995 the Star West trailer line was launched, bringing a full line of durable, lightweight equipment for the logging industry. In the years that followed the company has installed many log loaders, lift axles and also manufacture an industry leading log rack for its customers. As the companies offerings continued to expand, the decision was made in 2001 to change the name to its current name of U.P. Truck Center, Inc.
U.P. Truck Center is unique because it offers a customer a one-stop shopping experience. The dealership offers sales, full log truck set-up capabilities, trailer manufacturing and warranty all in one location. U.P. Truck Center Sales Manager, Todd Johnson states the interest of some truck dealers stops at the sale of a chassis to its customer, but not here. “A tremendous amount of planning and preparation goes into the proper set-up of a log truck,” he noted. “Our Experience and ability to customize our set-ups gives us a level of connection with the customer that is rare in today’s world. We really aim to please and look at each transaction as the beginning or continuation of a long term relationship with our buyers.”
Western Star trucks are certainly one of the most visible on the road in this area. In addition to the many new Western Stars sold each year, many customers are opting to move components from an older truck to a Western Star Glider kit. Western Star offers perhaps the most complete glider kit in the entire industry. Many of the trucks you see on the road look to be brand new Western Stars and are actually glider kits.
The company’s service department features 8 technicians, and eight service bays that can accommodate a full Michigan truck and trailer combo. One stall contains a pit beneath the shop floor so that technicians can inspect and perform work under a truck more easily. The shop also has 4 movable powered lift jacks that can lift a Michigan log truck up so that a tech can stand underneath the truck while performing certain jobs. Last year the company added full alignment equipment as well.
UPTC offers a full fabrication department and welding shop where the custom log rack, A.R.C. Hitch assemblies and Star West trailers are designed and built, along with any custom welding. Each product is manufactured to the customers specs and needs and by using the company’s years of experience. About a year ago UPTC re-entered the world of rail trailer production, producing two seven axle crib style trailers as well as two three axle crib style trailers and now two more eight axle crib style trailers.
UPTC also has a newly renovated parts department. The department staff is well trained and equipped to handle your parts needs big and small. They feature a large and well-rounded in house inventory and are backed by the largest OEM heavy duty truck warehousing system in the world.
Owner Tom Sullivan continues to invest in his company, striving to make it better each and every time for his customers. “Many of the recent changes to our company have come from members of our staff or from customers” he remarked. “I am proud of our team here and happy to make positive changes that make the entire experience better at our dealership”.
U.P. Truck Center is located on US HWY 2 in Quinnesec, just a few miles from the Verso Mill. The company is open Monday through Friday from 6:00 a.m. to 10:00 p.m.