Quinnesec, MI- November 2, 2007 - U.P. Truck Center, Inc., is part of a nationwide network of dealers that was recently recognized by J.D. Power and Associates for its high level of service. Commercial vehicle manufacturer Sterling Truck Corporation received the 2007 Heavy Duty Dealer Service Award, given to the truck manufacturer that scored highest in its annual customer satisfaction study.

Sterling received the highest overall ranking for Heavy-Duty Truck Dealer Service in the J.D. Power and Associates Heavy Duty Truck Customer Satisfaction Study. With over 350 dealerships, Sterling ranked among the highest rated brands on many of the key factors, including the availability of Spare Parts for service, hours and days the service department is open, the appearance of the facility, the price of labor, the price of parts, and the ability to diagnose problems correctly.

This is the second time in four years that Sterling has been recognized by J.D. Power and Associates.

“I believe this dealer service award is the direct result of the dedication that dealers like U.P. Truck Center, Inc. show every day to their commercial customers, “ said Ann Demitruk, director of marketing for Sterling Truck Corporation. “Everyone at this dealership deserves a pat on the back for making this award a reality.”

“We’re certainly proud to be a part of the Sterling dealer network,” said Tom Sullivan, owner of U.P. Truck Center, Inc. “We take pride in what we do, and its rewarding to be recognized for it.”

The Results from the Heavy Duty Customer Satisfaction Study were based on interviews with 2,677 customers of two-year-old Class 8 vehicles.

U.P. Truck Center, Inc. has been in business since 1985 and is a dealership for Sterling and Western Star trucks. U.P. Truck Center, Inc. is this regions only dealership that provides sales, service, parts, warranty, and full set-up under one roof. Undergoing a major expansion in 2006, the facility is poised to provide even better service in the future. In addition to trucks, U.P. Truck Center, Inc. is also an authorized dealer for Loglift brand log loaders, and Etnyre lowboy trailers; boasts a full fabrication department that manufactures Star West brand log pup trailers, Log Racks and more; and is CAT and Mercedes Benz engine certified.